We are avid followers of the Google Retail Advertising blog and wanted to share some posts that are particularly insightful as we move into the holiday shopping season. Search interest is a leading indicator of consumer trends. Check out these recent posts...
With consumers both savvier than ever online and turning to the web for free shipping, discounts, and deals, coupons and promotional codes are also driving substantial search interest. In the Google Insights for Search graph below, searches for coupons are growing fast in 2009, even compared to 2008 when the recession was nearing its worst. And, as we head into the holidays, 68% of consumers report that they plan take advantage of coupons this season...
Even in a recession, consumers have shown that they will buy if they are given a reason or incentive to do so. Programs such as Cash for Clunkers have breathed life into the Auto industry, generating 700,000 new car sales and jetBlue's 'All You Can Jet' promotion ran in August and was so successful, they sold out their airline passes in 2 days. So even if money is tight, consumers respond to a strong value proposition.
A simple way to capitalize on this consumer behavior is through advertising your discounts and free shipping online. 87% of consumers plan to take advantage of price discounts or sales this holiday season [2] and, as we see in the Google Insights for Search graph below, search interest in 'discounts' is consistently trending above 2008 levels online...
Earlier this week, we saw that search interest in Black Friday is starting earlier than ever. Today’s consumers invest more time searching for a bargain, and Black Friday has proven to be a key example of consumer savviness. In fact, using Google Insights for Search, we see that over the last seven days, 50% of the top ‘Black Friday’ related search terms include ads, sales, and deals...
Posted by
Kristin Hall, Google Affiliate Network Team
1 comments:
admin said...
Can I speak to you in confidence...?
Thank you.
It's one of the conditions I was asked
of by an insider I'd like to introduce
you to in just a second.
So he's an insider?
Yes. But although that in itself means
there's money to be made here, it goes
a LOT deeper...
Once in a blue moon, you have a revelation.
Something which makes you kick yourself and
ask: "I can't believe I've been so blind!
How could I have missed this?"
read more
http://www.googleaffiliatnow.blogspot.com/
November 17, 2009 1:25 PM
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